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📦 How Composer works – An example

This article uses a real-world story to show how a business can use Composer to manage large or advance orders more efficiently. It illustrates how Composer helps streamline ordering, payments, and fulfilment across locations.

The challenge (before Composer)

Belinda runs BakeryByBelinda, with several locations across London. The business is known for its sourdough sandwiches and pastries.

The customers started asking to place large orders in advance (e.g. office catering, events). Belinda’s team handled this manually:

  • Emails and phone calls for each request. 
  • Back-and-forth confirming products, quantities, dates, and delivery details.
  • Manual chasing of payments.
  • Manually planning production by location.
  • Organising couriers separately.

This caused problems:

  • Orders were sometimes missed because they came in via different channels (phone vs email).
  • On busy days, orders were mixed up or sent to the wrong customers.
  • Managing advance orders became time-consuming and hard to scale.

How Composer helps

With Slerp and Composer, BakeryByBelinda can:

  • Take large advance orders directly online from their own website.
  • Collect payment upfront.
  • Automatically route orders to the correct location and production day.
  • Generate production summaries and packing slips for the bakery team.
  • Organise delivery through integrated courier partners.

If you'd like to offer Invoicing for Office/Large Catering orders, see:

Managing Credit Orders with Discounts and Invoicing

In practice, this means:

  1. Customers place their own large orders online for future dates.
  2. The order details and payment are captured automatically.
  3. Composer groups these orders by fulfilment day and location.
  4. The team uses Composer’s reports to plan production and packing.
  5. Deliveries are scheduled with less manual work and fewer errors.

End result

Using Composer, operators like BakeryByBelinda:

  • Reduce admin and back-and-forth communication.
  • Avoid missed or incorrect orders.
  • Can confidently scale large and advance orders.
  • Maintain a clear overview of what needs to be produced/delivered each day.