How Do I Create a Loyalty Multiplier
What are loyalty multipliers, how do I create them and what does the customer see.
What are loyalty multipliers
Loyalty multipliers are a great way to level up your existing loyalty offering to drive orders and engagement to specific times or products.
How do multipliers work
Multipliers increate the amount of loyalty points a customers earns on an order by a factor you set (anywhere between 2x and 10x).
You set the parameters so that they suit your needs: multipliers can apply to specific products or categories, on specific days and times, or any combination of the above.
The only thing customers need to do is shop based on the criteria you've set, and their loyalty points are automatically multiplied by the factor you've decided.
How do i set up multipliers
Check out this video on how to create a loyalty multiplier, or follow the instructions below:
- Go to your Controls Dashboard and find the Loyalty page
- In there, go to the new 'Bonuses and Multipliers' tab. In addition to existing bonuses, this is where you create and manage your multipliers
- Click on 'Setup Multipliers' - this will take you to the creation form that guides you step by step to set the criteria you want
Multiplier Details
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- Name: The title shown to customers on your shop page
- Description: a longer form field where you can summarise the rules of the multiplier
- Loyalty Card: which loyalty card this multiplier applies to. Relevant if you run more than 1 loyalty scheme at the same time
- Multiplier Factor: How much you want this multiplier to increase your customers earnings
When it Applies
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- Always set a start date. An end date is optional. If set, your multiplier promotion will automatically end after the end date
- All days or specific days: If specific days are set, the multiplier only applies on the selected days. You can also specify what time of day the multiplier should be active
Like all discounts, multiplier date restrictions are based on the date of order placement, not on the date of fulfillment
Eligible Products
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- Choose whether your multiplier applies to your whole inventory, specific categories, or specific products. Note that if you select a category, any products later added to that category will also be eligible for multiplier earning
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Now click review to check the summary of your multiplier before you confirm and save
- Your new multiplier is now listed in the list on your 'Bonuses and Multipliers' tab
What do customers see
If a customer is visiting your shop page within the restrictions set, the multiplier is promoted at the top of your shop page.
When a customer adds an eligible product to their cart, the multiplier is marked as applied, and the cart highlights the amount of bonus products they will earn.
still to come
Customers will soon see multiplier details on your product catalogue. Any eligible product is highlighted with a multiplier icon, increasing conversion on the products you've chosen.
The product details card will also showcase how many additional points customers can earn by adding to their basket.
We're also working on upgrading the app to include the same