--- title: 💹 Optimised Delivery Ratecard description: For Partners using Slerp last‑mile delivery who want competitive delivery pricing while controlling costs. --- [Skip to content](https://support.slerp.com/knowledge/optimized-ratecard#main-content) English Show submenu for translations ![slerp.com](https://support.slerp.com/hs-fs/hubfs/SLERP_Primary-Light_RGB-01-1.png?width=186&height=52&name=SLERP_Primary-Light_RGB-01-1.png) Open main navigation Close main navigation - English Show submenu for translations - Go to www.slerp.com Go to www.slerp.com How can we help you? - There are no suggestions because the search field is empty. 1. [Help Centre](https://support.slerp.com/knowledge?hsLang=en) 2. [Delivery](https://support.slerp.com/knowledge/delivery?hsLang=en) 3. [On Demand Last Mile Delivery](https://support.slerp.com/knowledge/delivery?hsLang=en#on-demand-last-mile-delivery) # 💹 Optimised Delivery Ratecard ## For Partners using Slerp last‑mile delivery who want competitive delivery pricing while controlling costs. ### What is the Optimised Delivery Ratecard? The **Optimised Ratecard** is a pricing model designed by Slerp to: - Keep delivery prices attractive for customers. - Maintain transparency about fees. - Increase conversion and average order value. It works by **splitting** the delivery cost into: - A **delivery charge**, and - A **service fee**, which together equal the total amount the customer pays. ### How it works – simple example Imagine: - Actual courier cost for a 1‑mile delivery: **£6.15**. - Optimised customer pricing: - **Delivery charge:** £2.99 - **Service fee:** £1.00 - **Total customer pays:** £3.99 In this example: - The customer sees a fair, simple price. - You **subsidise the difference** between £6.15 and £3.99 (i.e. £2.16) as a cost of acquiring and retaining that customer. The Optimised Ratecard has been calculated by Slerp based on real order data so that: - Over 90% of your deliveries fall into a “sweet spot” distance band where pricing is most competitive. - You balance conversion rates with delivery costs. ### Why use the Optimised Ratecard? - **Higher checkout conversion:** Lower, smarter delivery fees are less of a barrier. - **Simpler messaging:** Customers see clear delivery and service fees. - **More predictable costs:** You decide how much you’re comfortable subsidising. ### Getting started To enable or review the Optimised Delivery Ratecard: 1. Speak to your Account Manager or Slerp Support. 2. Review: - Your current average order value. - Typical delivery distances. - Any specific margins or targets you need to hit. 3. Agree whether to: - Switch fully to the Optimised Ratecard, or - Combine it with other tools such as **tiered delivery discounts** or **free delivery over X**. 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